Piyush Chauhan
ROAS Marketing for Agencies: How to Show Clients Real Value
If you’re investing in digital advertising, understanding how your money performs is key, and that’s where ROAS (Return on Ad…
What Is Logistics? Meaning and Importance for Businesses
Okay, let’s talk about something you probably don’t think about much, but it’s quietly making your life work: logistics. Ever…
NFC Payment Apps: The Ultimate Guide to Contactless Payments
Picture this: you buy your coffee, groceries, or bus ticket with a quick tap of your phone. No swiping, no…
Instagram Threads App: Pros and Cons for Marketers in 2025
When Meta launched Threads, a text-based social media app, in early July, it sent shockwaves through the digital world. With…
What Are Demand-Side Platforms (DSPs) And How to Master Them?
Definition of a Demand-Side Platform (DSP) A demand-side platform (DSP) is a software solution that enables advertisers to purchase digital…
What Is ROAS? A Complete Guide to Return on Ad Spend Optimization
Let’s start with a story you’ve probably lived. You are at a carnival, and a barker tries to sell you…