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Market Research
Competitor Analysis
User Persona
Connecting Customers and Local Businesses with A Mobile App
Overview
Client’s Business Goals
ENCODEDOTS collaborated with Locale, an Australian mobile application to bridge the gap between businesses and customers by enhancing accessibility, fostering connections, and empowering local enterprises.
Problem Statement
Locale encountered the following challenges
Small and local businesses struggled to gain visibility and attract customers in a competitive market, with traditional advertising methods being costly and ineffective.
Customers found it difficult to discover and engage with local establishments, while inefficient communication channels hindered interactions.
Manual loyalty programs resulted in inconsistencies and dissatisfaction among customers, and a lack of marketing opportunities affected local businesses.
Solution
A smart mobile app for smart engagement between local businesses and customers
Locale allowed users to explore local businesses, read reviews, and discover new places, enabling informed decisions.
The application facilitated seamless communication between customers and businesses, empowering business owners to engage directly with customers.
Locale provided comprehensive business information, including hours, location, services, and contact details, enhancing convenience for customers.
Local businesses could create advertisements within the app to enhance visibility and foot traffic.
Customers could scan QR codes to quickly access business information, improving convenience.
The app offers an engaging and user-friendly mobile interface for promoting their local businesses.
Our Approach to Create the Building Blocks of Innovation
Our end-to-end process covering every point between conceptualisation and final delivery in a product building pipeline empowers innovation.
- 1
- 2Define
User Journey Mapping
Site Map
Information Architecture
- 3Ideate
User Story
Moodboard
Possible Pain Points
- 4Design
Wireframe
Mock-up
Prototype
- 5Develop
Frontend
Backend
Database
- 6Testing
Functional Testing
Usability Testing
Security Testing
- 7Delivery
App Publishing
Feedback Management
Maintenance
Value Addition
Our solution delivered following benefits
Customers could discover and engage with a wider range of local businesses, resulting in improved satisfaction and loyalty.
Locale provided valuable marketing opportunities and efficient communication channels, empowering local businesses.
Local businesses benefited from increased visibility and customer engagement, leading to revenue growth.
The app offers local businesses across niches a level-playing field for competitive local branding.
76%Boost in customer
62%Increase in traffic
48%Increase in local business
52%Boost in revenue streaming
Technology Stack
- Angular
- Node.js
- Flutter
- In-App Purchase
In summary, ENCODEDOTS partnered with Locale, an Australian app, to connect local businesses and customers, enhancing accessibility.
Topics
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What our clients says about us?
Partnering with Encodedots Technolabs has transformed Locale. Their deep understanding of our vision and their unwavering dedication turned our concept into a highly effective platform that connects local businesses with customers. The team's commitment to excellence have significantly boosted our app's functionality, visibility, and user engagement.
Prisilla
Owner
