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User Persona
Simplifying the process of designing and ordering plaques for gravesites.
Overview
Client’s Business Goals
The challenge for Memorique, an Australia-based cemetery services company, was to simplify the process of designing and ordering plaques for gravesites.
Problem Statement
Memorique Australia faced the following challenges
Families desired unique and meaningful designs for memorial plaques.
The existing process lacked user-friendliness and real-time previews.
The company relied heavily on manual design work, leading to inefficiencies.
Customers were not satisfied due to lack of customisation they need with the plaque design.
Solution
A feature-rich web application for custom memorial plaque design
A web application to allow easy customization of plaque designs, including shapes, materials, sizes, and fonts.
Feature to allow users to upload images, such as portraits or symbols, to personalise their plaques.
Real-time preview feature to provide a visual representation of the customised design, helping users to decide.
Instant price estimates based on selected options to ensure transparency and convenience for users.
Our Approach to Create the Building Blocks of Innovation
Our end-to-end process covering every point between conceptualization and final delivery in a product-building pipeline empowers innovation.
- 1
- 2Define
User Journey Mapping
Site Map
Information Architecture
- 3Ideate
User Story
Moodboard
Possible Pain Points
- 4Design
Wireframe
Mock-up
Prototype
- 5Develop
Frontend
Backend
Database
- 6Testing
Functional Testing
Usability Testing
Security Testing
- 7Delivery
App Publishing
Feedback Management
Maintenance
Value Addition
Our solution offered the following benefits to Memorique Australia and its customers
Families could now create unique designs from the comfort of their homes by using an intuitive interface.
The web application attracted more families to explore plaque design options and give positive feedback.
Memorique reduced manual effort in processing design requests and real-time previewing by customers helped reducing errors and enhanced efficiency.
With personalised options and transparent pricing, plaque sales increased.
30%Boost in user engagement
53%Increase in orders
95%Increase in user satisfaction
65%Boost in revenue streaming
Technology Stack
- Angular
- Node.js
- MySQL
- S3 Bucket
In summary, EncodeDots built for Memorique a feature-rich web application for custom memorial plaque design to accommodate personal plaque design choices.
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What our clients says about us?
Our experience with EncodeDots has been nothing short of exceptional. They delivered a solution that exceeded our expectations, simplifying the process of designing and ordering memorial plaques for our customers. The intuitive web application they developed not only met our needs but also enhanced customer satisfaction significantly. We're grateful for their expertise and dedication to our project.
Harrison
Director
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