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User Persona
Limited engagement, inadequate monetization, lack of personalized gaming experiences
Overview
Client’s Business Goals
Encodedots Technolabs developed a comprehensive fantasy sports platform that provides users with a seamless experience to join contests, create teams, and compete based on player performance.
Problem Statement
Prior to implementing our solution, the gaming platform faced several challenges
Limited user engagement due to a lack of diverse contest options and real-time updates.
Inadequate monetization strategies, resulting in untapped revenue potential.
Lack of personalized gaming experiences, restricting users from creating multiple teams or selecting players within budget constraints.
Absence of real-time player statistics and performance metrics, hindering an immersive gaming experience.
No integration of banner and video advertisements, missing opportunities for additional revenue streams.
Solution
A game app ensuring personalised gaming experience and optimum monetisation
Admins can create various types of contests for different sports leagues (e.g., cricket, football). Define contest entry coins, prize pools based on coin, and contest rules.
Integrate with APIs from sports data providers to fetch real-time player statistics, performance metrics, and injury updates.
Implement scoring rules based on player actions and performance metrics specific to each sport (e.g., runs, wickets, goals).
Calculate points for each user's fantasy team based on player performance during the contest.
Real-time scoring updates and leaderboard refresh.
Admins can create banner and video advertisements that display on the application, allowing users to earn coins after viewing the video ads.
Integrate Google Advertisements for both banner and video ads, enabling users to earn coins after viewing the Google video advertisements.
Our Approach to Create the Building Blocks of Innovation
Our end-to-end process covering every point between conceptualization and final delivery in a product-building pipeline empowers innovation.
- 1
- 2Define
User Journey Mapping
Site Map
Information Architecture
- 3Ideate
User Story
Moodboard
Possible Pain Points
- 4Design
Wireframe
Mock-up
Prototype
- 5Develop
Frontend
Backend
Database
- 6Testing
Functional Testing
Usability Testing
Security Testing
- 7Delivery
App Publishing
Feedback Management
Maintenance
Value Addition
Our solution delivered the following benefits
It enhanced engagement with the game.
It enhanced monetization potential of the game as various contests for different sports leagues can be rolled out by set prize pools.
Gamers enjoy a personalised gaming experience as they can create multiple teams and select real players within budget constraints.
Integrating with sports data APIs ensures real-time updates on player statistics and performance metrics.
The integration of banner and video advertisements, along with Google Advertisements, creates multiple revenue streams.
82%Boost in monetisation
88%Increase in user engagement
94%Users happy with personalisation
92%Boost in revenue streaming
Technology Stack
- Angular
- Node Js
- Flutter
- In-App Purchase
By building Strike11, ENCODEDOTS transformed the gaming experience, user engagement and ensured optimum monetisation.
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What our clients says about us?
ENCODEDOTS' comprehensive approach and commitment to excellence distinguish them from other service providers. We are highly satisfied with their performance and deliverables. Their dedication to continuous improvement ensures they consistently meet our evolving needs.
Sven-Olof
Co-Founder
