Market Research
Competitor Analysis
User Persona
Gatherco, an Australia-based architecture and interior design material company faced the critical challenge of building an end-to-end material sourcing platform to facilitate bulk purchase of interior design architects by carpenters, and builders without delays and in an efficient manner.
The current material sourcing process involved navigating a fragmented supply chain. Wholesalers, manufacturers, and retailers operated independently, resulting in redundancy, communication gaps, and suboptimal pricing.
Architects and builders spent valuable time scouring multiple platforms, catalogues, and suppliers to find the right materials. This manual effort hampered productivity and delayed project timelines.
Transparency regarding product availability, pricing, and quality remained elusive. Because of this lack of transparency, often builders struggled to make informed decisions, often compromising on either cost or quality.
The absence of seamless product discovery and payment solution prevented buyers to grab cost saving opportunities such as cost comparison and exercising cost negotiations.
ENCODEDOTS designed a user-friendly showroom section, categorizing products by family, format, color, and material. Architects could seamlessly explore products, eliminating traditional complexities in bulk purchasing.
When users selected a product, they accessed comprehensive details: finish, size, thickness, edge, quantity, and pricing. Transparency empowered informed decisions.
Users can now manually provide requirement details, receiving transparent market-rate-based quotations. Builders can choose to accept or negotiate before placing an order.
Following purchases, users earn credit scores based on subtotal, ensuring benefits applicable to future orders. ENCODEDOTS integrated a secure payment gateway for seamless and safe transactions.
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Market Research
Competitor Analysis
User Persona
User Journey Mapping
Site Map
Information Architecture
User Story
Moodboard
Possible Pain Points
Wireframe
Mock-up
Prototype
Frontend
Backend
Database
Functional Testing
Usability Testing
Security Testing
App Publishing
Feedback Management
Maintenance
Streamlined processes reduced manual effort, minimized errors, and accelerated workflows.
Seamless data sharing fostered collaboration across teams.
Real-time analytics empowered Gatherco Australia's leadership.
ENCODEDOTS' user-friendly interface boosted sales and productivity.
Transparent pricing and bulk purchasing unlocked significant cost savings.
The seamless shopping experience coupled up with data-driven proactive decision making helped saving time for backend staff as well as customers.
We have experienced a significant increase in organic traffic, and our regular clients are delighted with the easy-to-browse product catalogs and detailed information we've provided. We anticipate these positive trends will soon convert into business growth. ENCODEDOTS gave our entire platform a complete makeover in record time. Their approach was exceptional, and I can't imagine it being done any better.